We were tasked with re-thinking and re-designing the brand identity for JVP, a leading Israeli venture capital firm, investing heavily in rich media developments.

Following the firm's renewed focus on it's compound as a hub for cultural, artistic, media-savvy and technology activity, we came up with the concept of 'the perfect container' for future-thinking ideas & companies. An 'idea collider'.

We decided to build upon the firm's magnificent existing mark, originally designed by Chermayeff & Geismar and integrate it with a series of generative graphics, generated using NodeBox.

Following out work on the new brand, we were tasked with creating the identity for a new annual media-centric event called Medialectica. The Medialectica logo was created using careful overlays of the lion-based patterns on top of type.